Do Explainer Videos Actually Increase Conversions? (Real Data)

If you've been wondering whether investing in an animated explainer video is actually worth it — this post is for you. We've collected real data, real statistics, and real results from businesses that made the investment. The numbers speak for themselves.

What the Research Says

Multiple independent studies consistently show that video — particularly animated explainer video — dramatically outperforms text-only content when it comes to conversions:

• Landing pages with video convert up to 80% better than those without
• Visitors spend 88% more time on websites that have video content
• Including video in email marketing increases click-through rates by 200-300%
• Product pages with video see 64-85% higher purchase intent
• 90% of consumers say video helps them make buying decisions

Why Animated Videos Convert Better Than Live Video

You might be wondering — why specifically animated? Why not just film someone talking about the product?

• Works for any product — you can show software, processes, invisible services, and abstract concepts that are impossible to film
• No production decay — an animated video doesn't go out of date because someone changed their haircut or the office moved
• Consistent quality — professional animation looks polished regardless of budget constraints on filming
• Works globally — voiceover can be replaced in any language without re-filming anything
• Holds attention better — vibrant, moving visuals with sound design keep viewers engaged longer than talking head videos

Where to Use Your Explainer Video for Maximum Impact

1. Homepage hero section — the single highest-traffic page on your website
2. Landing pages — especially for paid ad campaigns
3. Sales emails — "watch our 45-second video to see how it works" dramatically increases replies
4. Sales presentations and demos — let the video explain the core concept before you go deep
5. Social media — short clips repurposed for LinkedIn, Instagram and YouTube ads
6. Investor decks — makes complex businesses instantly understandable

The ROI Calculation

Let's say your website gets 1,000 visitors per month and currently converts at 2%. That's 20 leads per month. If an animated explainer video increases your conversion rate to 3.5% (a conservative estimate based on the data), that's 35 leads per month — 15 extra leads every single month from one video.

If even 3 of those extra 15 leads become paying clients at your average deal value, the video pays for itself in the first month — and then keeps delivering value for years.