How Much Does a 2D Animated Explainer Video Cost in 2025?

One of the most common questions we get is: "How much does an animated explainer video actually cost?" The honest answer is — it varies. But in this guide, we'll break down exactly what affects the price and what you should expect to pay at each level.

What is Included in a 2D Animated Explainer Video?

Before looking at pricing, it's important to understand what goes into producing an animated explainer video. A professional production includes all of these stages:

• Scriptwriting — crafting a message that connects with your audience and drives action
• Storyboarding — a visual plan of every scene before animation begins
• Custom illustration — designing characters, environments, and brand-specific visual assets
• 2D animation — bringing every frame to life with smooth, professional motion
• Professional voiceover — recorded by a native-speaking professional voice artist
• Background music and sound effects — licensed audio that matches your brand tone
• Revisions — feedback rounds at each stage until you're 100% happy

2D Animated Explainer Video Pricing in 2025

What Makes Animated Videos More Expensive?

Not all animated videos are created equal. Here's what pushes the price up:

• Custom character design — unique characters designed from scratch cost more than template-based characters
• Number of scenes — more scenes means more illustration and animation work
• Animation complexity — simple motion graphics cost less than complex character animation
• Voiceover language — multiple languages or celebrity voice artists increase cost
• Rush delivery — faster turnaround typically comes at a premium

Why Cheap Explainer Videos Are a False Economy

You'll find explainer videos on Fiverr for $50-200. We've seen them. They use the same template characters, the same generic music, and the same recycled storylines. They look cheap because they are cheap — and cheap video damages your brand rather than building it.

A professionally produced animated video is a long-term asset. It lives on your homepage, your sales decks, your social channels, and your email campaigns for years. The ROI on a good explainer video is one of the highest of any marketing investment.